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Who We Are

LUV Cosmetics and Skincare was born from a personal journey to offer a fresh approach to beauty for those who prefer a minimalist makeup routine. Recognizing the need for lip and skin care tailored to individuals like myself, whose daily staples consist of lip gloss and lipstick, I embarked on creating a line of lip gloss, lip scrubs/masks and body moisturizers. Additionally, spurred by a friend's battle with cancer and the desire to address changes in her skin, I developed body and lip balms. These products not only offer effective solutions but are also crafted from all-natural ingredients, benefiting all who use them. Welcome to LUV Cosmetics and Skincare, where beauty converges with conscience. Founded and led by Women of Color, we are dedicated to crafting products that celebrate diversity and address the unique needs of every individual.

  • Founded and Owned By Women of Color

    At LUV, we proudly stand as a beacon of representation and empowerment. Founded and led by women of color, our brand is dedicated to celebrating diversity and inclusivity in the beauty industry. We believe in uplifting voices that have historically been underrepresented, ensuring that everyone feels seen, heard, and valued.

  • Vegan

    Nature is our greatest inspiration. That's why we've made a commitment to crafting products that are not only good for your skin but also good for the planet. Our vegan formulas harness the power of all-natural ingredients, free from harmful chemicals and cruelty. Embrace the beauty of nature with our wholesome, nourishing creations.

  • Minimalist Approach

    Simplicity is the ultimate sophistication. We believe in the beauty of simplicity and the power of less. Our minimalist approach to beauty emphasizes quality over quantity, offering essential products that streamline your routine without compromising on effectiveness. Experience the freedom of a clutter-free beauty regimen with our thoughtfully curated selection.

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